Kickstarter and crowd funding has come a long way from where they started. This is evident from how projects are featured on this platform. Earlier there were projects struggling financially but had brilliant ideas and expecting a good investor. They were not advertising on facebook and Google and had no resources do either, it all came down to how well they were showcasing their ideas and what potential it had. But today when one looks into the most famous projects on kickstarter their backlinks are from Google Adwords and facebook. Because most of these projects are investor backed and it is ridiculous that why these companies even use kickstarter.
Funded today is an advertising agency for kickstarter campaign; they use their own money for advertising and take up 35 percent of whatever is raised. These projects have more or less has become attention seekers than the ones in need of money. These projects can crush down projects which are in genuine need of money. They get all the attention on the platform and there is meager chance for other projects to showcase them. Funded today over promises and under delivers, projects are left untouched if they are not picking up conversions. Kickstarter has to give up these investor backed projects to maintain the true essence of this platform. Only doing so real projects with good potential are given importance and become a reality